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Men loved to be adored, men loved to be embraced, men loved to be surrounded by beautiful girls. You know that, don't you?
But how to be adored, embraced and be surrounded by pretty girls if you are POOR? You know that too, don't you?
Well, now you know why are there so many more ladies than men in casino marketing.
See, VIPs in the casino were served like royalties because they ought to be. Call me realistic? Yes! Because I have to be! All casino staff working in VIP department have got to know how to 'Please' these royalties because that’s their responsibilities!
Knowing how to 'Please' and to make the Impossible Possible!; We are at their disposal 24-7. Tough? Yes! Challenging? Definitely!
If Mr.Lim wants to have Bak Kut Teh at 2am from ABC stall, you have to get the Bak Kut Teh from ABC stall, if he wants to have shark fins or abalone cooked by Chef John, you have to get only Chef John!, if he wants to increase box limit to 30k per box on blackjack, you have to do it! -Get the management to approve it or I am not going to play in your casino anymore!
“Will you do it? ,Will the management approve it? Definitely! (*Unless there's really unforseen circumstances)
Powerful? Extremely! - Because they are the casino most valuable players- PREMIUMS; CASINO VIPs
From hosting on the mass gaming floor to events planning to customer relationship management to business development to international marketing is all about CASINO MARKETING; PLAYERS’ DEVELOPMENT! It is about building strong relationship with patrons for loyalty , it is about trust, about vibes, about admiration, about beauty, about luxury, about indulging but most importantly, it's all about $$$$$ and cents!
To develop players, customer had got to have a good positive vibe about you, then they will start to admire you because they think you are good in your job, then they will start to trust you. Once they trusted you, you start to build strong relationship with them, develop them into 'bigger' players, indulge them, make them feel good, please them and when they are happy, they gamble bigger, they recommend friends to check-in under you, they tell people about you, they create good portfolio for you! They will also start to indulge in you and without you realizing, you are already on your way to enjoying the HIGH LIFE with the casino most premium players!- Because they have eventually become your friends!
The moral of this blog?
Casino Marketing is one of the most challenging but can also be the toughest because we are the ‘SALES TEAM’ to generate revenue. Do it right and you are on your way to many open opportunities!
Estelle Tayler
Founder of The Casino Royale Integrated Entertainment Singapore and Ex-Executive Host of the Venetian Macau Resort
www.thecasinoroyale.com.sg
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